Web Design — Case Study
Polymath Tile Art
A first-ever website for a 17-year master craftsman.
17
Years of Mastery
100s
Projects Completed
0
Web presence — until now
THE BACKSTORY
Where Polymath Started
William has 17 years of master-level tile work behind him. Hundreds of completed projects across Alachua, Marion, and surrounding Central Florida counties. One of the most recognizable names in custom tile and remodeling in the region.
And no website. Not one.
His business had grown entirely on referrals and word-of-mouth. He had a logo — a Vitruvian Man-inspired emblem reflecting his obsession with proportion, precision, and craft — and a phone full of pristine, gallery-worthy work photos. What he did not have was a place online to point people when someone asked, “do you have a website where I can see your work?”
THE CHALLENGE WE TOOK ON
Build something worthy of a craft older than most contractors have been alive.
THE BUILD
How Imperium Built the Solution
The creative direction came directly from William’s existing logo — a Vitruvian Man emblem rooted in proportion, precision, and craft. We turned that emblem into the visual language for the entire site: deliberate serif typography, warm neutrals, generous white space, ornamental dividers between sections.
Every typographic choice, color decision, and layout move reinforces the brand William had already started building. The result is a site that does not look like anyone else in the trade.
THE SCOPE
What We Delivered
01
Custom WordPress Build
Hand-built site on managed WP Engine hosting. No template clones, no shortcuts.
02
Six Service Pages
Tile Installation, Bathroom Remodel, Backsplash, Full House Flooring, Painting and Finish Carpentry, Glue-Down Hard Flooring.
03
Mobile-First Responsive
Designed for the device most prospects find him on first.
04
Quote-Request Funnel
Custom form with email and SMS notifications so William never misses a lead.
05
B2B Trade Section
A dedicated section for builders and general contractors looking for a reliable tile sub.
06
Local SEO Foundation
Rank Math, schema markup, location-keyword optimized pages from day one.
IN THE CLIENT’S WORDS
“Awesome guy to work with. We talked about several things — he aced it. Highly recommend.”
William, Owner, Polymath Tile and Remodeling
Ready to build something this strong for your business?
Imperium builds custom WordPress sites, real visual identities, and the SEO foundation to back them — for Florida businesses that have outgrown referrals alone.