A website that loads fast, stands up to scrutiny, and brings in work.
Most business websites are a brochure with a phone number on it. Ours are engineered for speed, structured for leads, and wired to track every conversion on day one — built to the accessibility and privacy standards your industry is going to be held to.
BeforeChiropractic Associates of Alachua — same practice, same logo, rebuilt from scratch. Drag the handle to compare.
What sets us apart.
Every agency says they're different. Here's the version you can verify.
Nothing is outsourced. Ever.
No offshore build team, no white-label contractor, no rotating freelancers. The team that scopes your site designs it, builds it, and answers the phone about it. That's why we're fast and precise at the same time — there's no handoff for things to get lost in.
Kickoff to live.
A schedule at kickoff and a launch date we hold to. Six to eight months usually means your project is queued behind twenty others at a vendor they've never met.
You own everything
Domain, hosting, code, content, design, every credential. No proprietary builder to keep renting. If you leave, you take all of it — and we'll help you move it.
Speed is a build decision
Sub-two-second load targets hit through discipline — correctly sized images, a deliberately small plugin count, deferred scripts. Every one of those is a decision made during the build.
Built to convert
Designed around the decision your visitor is actually making. One primary action per page, proof placed where hesitation happens, and forms built for thumbs.
Compliant out of the gate
WCAG 2.1 AA written into the code, cookie consent that blocks scripts before it asks, Consent Mode v2 wired correctly. All of it handled before launch.
Six ways a website loses money quietly.
None of these show up as a line item. They show up as a slow quarter, a lead that went to a competitor, or a letter from a law firm you've never heard of.
No clear message above the fold, no obvious next step. Visitors decide in seconds whether you do the thing they came for.
No schema, no clean heading structure, no technical foundation. Search engines and AI assistants both read the same markup, and yours gives them nothing to work with.
No conversion tracking, no call attribution, no consent signals. Every optimisation decision after that is a guess dressed up as a report.
Mobile is most of your traffic and the worst-performing version of most sites. Oversized images, plugin bloat and render-blocking scripts are the usual culprits.
No accessibility conformance, no real cookie consent. Both are now routinely tested by plaintiffs' firms and by regulators, and neither is fixable with a widget.
Proprietary builder, someone else's hosting account, no admin access. Leaving means rebuilding from scratch, which is exactly the point.
Lawsuit figures: UsableNet 2026 Digital Accessibility Lawsuit Report.
Fix all sixThirty-five days from kickoff to live.
You'll know what's happening at every stage, and you'll talk to the person doing the work. One schedule, one point of contact, one person accountable for the date.
Discovery
Your business, your customer, your competition, and the specific action the site needs to produce. Keyword and market research come first.
Design
Custom design built around your brand and the conversion goal. You see it, you mark it up, we adjust it. Nothing gets built until you like it.
Build
WordPress development, mobile optimization, accessibility conformance, schema, consent, and every tracking integration wired and tested on staging.
Launch
Go live, verify tracking on the real domain, train you on editing your own content, and hand over every credential. It's yours.
ADA compliance built into the code itself.
One in four American adults lives with a disability; their households control an estimated $675 billion. A site that locks them out loses revenue and takes on legal risk at once.
Accessibility widgets don't make you compliant.
The FTC required the largest overlay vendor to pay $1 million in 2025 for claiming its AI widget could make any website WCAG-compliant — it couldn't. In the first half of 2025 alone, 672 lawsuits named sites that already had an accessibility widget installed. A script that runs after the page loads can't repair markup that was built wrong in the first place.
Sources: FTC final order (April 2025) · UsableNet 2026 · CDC · Disability:IN / AIR 2026.
What we actually build to
Every build is checked against WCAG 2.1 Level AA — the standard US courts and the DOJ's Title II rule reference — with WCAG 2.2 criteria applied where they apply.
1.4.31.4.112.1.12.1.22.4.71.1.13.3.22.4.11.3.11.4.41.4.102.2.2Native HTML semantics first, ARIA only where native markup can't express the relationship. Then a person tests it with a keyboard and a screen reader.
Consent controls that actually do something.
Most cookie banners are decoration — the scripts fired before the visitor clicked anything, and "Reject All" rejects nothing. That's the exact failure regulators keep fining.
Sources: CNIL · EDPB · MultiState (2026).
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Google Consent Mode v2 — wired correctly
Since March 2024, Google requires these four signals from any advertiser reaching EEA or UK visitors. Get them wrong and remarketing audiences stop building and conversions stop being counted — including modeled ones.
We implement Advanced Consent Mode, which keeps cookieless signals flowing before a choice is made — so Google can model the conversions consent would otherwise erase.
Access to analytics from day one.
You should be able to answer one question: what did this website cost me per booked job? That requires the plumbing built before launch.
On the site
- Google Tag Manager container
- GA4 with real event definitions
- Form, click-to-call, chat, booking events
- Scroll and engagement signals
- Call tracking with dynamic number insertion
Through consent
- Consent Mode v2 gating every tag
- Advanced mode for conversion modeling
- Server-side tagging where it's worth it
- Survives Safari's 7-day cookie cap
- Survives the ~1 in 3 US visitors on ad blockers
Back to the ad
- Google Ads conversion tracking
- Enhanced Conversions with hashed first-party data
- Meta Conversions API, deduplicated
- GCLID / WBRAID / FBCLID stored on the lead
- Offline conversion import for closed deals
Into your CRM
- Leads land in HubSpot or your CRM of choice
- Source, campaign and keyword attached to each
- Closed-won revenue pushed back to Google & Meta
- Bidding optimizes toward closed revenue
- Monthly reporting you can actually read
- what each booked job cost you
- which page closed it
- which keyword paid
- where every call came from
Speed is important.
Google uses Core Web Vitals in its ranking systems — and long before rankings move, a slow page has already cost you the visitor. We build to the thresholds, then verify on real devices.
Largest Contentful Paint
How long until the main thing on the page actually shows up. We aim well under the threshold.
Interaction to Next Paint
How fast the page responds when someone taps. INP replaced First Input Delay as a Core Web Vital in March 2024.
Cumulative Layout Shift
Nothing jumps under your customer's thumb while they're trying to tap the call button.
Websites that convert.
Real businesses, real sites — open any of them in another tab. Every one is owned outright by the business whose name is on it.
Hover any card to scroll the full page.
The same stack that runs enterprise websites, under yours.
Most agencies put your site on resold shared hosting and call it a day. Every site we build is served from Cloudflare's global edge and runs on WP Engine's managed WordPress platform. Here's the path a visitor actually takes.
Bad traffic gets stopped at the edge. Good traffic gets the cached copy from the city nearest to it.
Cloudflare
Your site is served from the network closest to the person looking at it, and the bad traffic never reaches it at all.
WP Engine
Managed WordPress hosting on a platform running 200,000+ businesses across 150 countries, with the compliance paperwork your insurer and your enterprise clients ask for.
Hosting on this stack starts at $99/mo per site
Month to month, no contract. Every tier runs on the same infrastructure described above — what changes is how much of our time comes with it. Pay annually and two months are free: $990, $1,500 or $2,500 a year.
Figures published by Cloudflare and WP Engine, current as of 2026. Specific edge features vary by plan — we'll tell you exactly which tier your site is on.
All you have to do is point
at what you want changed.
Managed clients get a tool that lets you click the exact thing you want changed and leave a note on it. We get everything we need to act.
Click the element → leave the note → we get the screenshot and the technical details automatically.
You point. We already know the rest.
Most business websites go stale because asking for a change is annoying enough that owners stop asking. So the hours are wrong and last spring's service is still on the menu.
Every request captures the context for us, so nobody plays twenty questions about which button on which page.
For sites that never sit still.
New locations. Seasonal menus. A price list that moves. A fresh landing page for every campaign. Some sites need a hand on them every single week, and that is exactly the client we are built for. You click the thing you want changed, leave a note, and it gets handled. No tickets, no account manager, no waiting for a slot in somebody's sprint.
Buy a bucket of hours and draw them down whenever you want. Ten hours to start, good for a full twelve months from the day you buy them — nothing burns off at the end of a month and unused time never disappears. The bigger the bucket, the lower the rate. Clients on this use us the way they would use an in-house web team, without carrying one.
Book a call and we will size it with youWould rather run it in house? Completely fine — it is your site, and we will hand over a clean install with full documentation and the credentials to go with it. Most owners would simply rather never think about it again, which is what the program is for.
Us versus how it usually goes.
Read this one before you sign anything with anyone — including us.
| Imperium | Typical agency | |
|---|---|---|
| If they stop answering | A direct line to the people building it — and they answer. | Enough projects get abandoned that “website rescue” is its own service category. |
| Who actually writes the code | Our own team, in Florida. Nothing white-labeled or subcontracted. | White-label vendors sell finished sites for agencies to put their own logo on. |
| Who you talk to | The people who built it. No account manager in between. | An account manager relaying messages to someone you will never meet. |
| Who legally owns it | You do, in writing — domain, hosting, code, content, every credential. | Copyright sits with whoever wrote the code unless the contract hands it over. |
| If you ever leave | We hand over the keys and help you move. No exit fee. | Access becomes the leverage. Arbitration panels have called that bad faith. |
| Timeline | About 35 days, on a schedule you can see from day one. | Agency redesigns commonly run three to six months. |
| Making changes later | Click the thing on your site, leave a note. It goes straight to the people who built it. | A ticket, a wait, and a line item to change your hours. |
| Accessibility | WCAG 2.1 AA written into the markup, then tested with a keyboard and a screen reader. | An overlay widget. 983 of 2025’s 3,948 web accessibility lawsuits named sites that already had one. |
| Cookie consent | Granular, blocks the scripts before it asks, Consent Mode v2 wired correctly. | Around half of sites drop tracking cookies before anyone clicks anything. |
| Proving it works | GA4, Ads conversions and call tracking — configured and verified before launch. | In an audit of 2,167 Google Ads accounts, 42% had no conversion tracking at all. |
| After launch | Updates tested on staging first, daily backups, 30 days of restore points. | 7,966 WordPress vulnerabilities were disclosed in 2024 — 96% of them in plugins. |
| What you pay | The quote is the price. You own the site either way. | Rent-a-site plans start near $80/month. Stop paying and it goes away. |
Lawsuit and widget figures: EcomBack 2025 Annual ADA Website Accessibility Report and UsableNet 2025. Conversion tracking: Disruptive Advertising audit of 2,167 accounts, 2016. Plugin vulnerabilities: Patchstack State of WordPress Security 2025. Cookie behavior: 2024 study of 20,000+ domains, arXiv 2506.11947.
Our pricing.
Scope drives the price — page count, integrations, content, and how custom the design goes. These are the figures projects typically start at. We'll show you exactly what moves yours, and why, before you commit to anything.
Starter
- Custom design built for your business
- Mobile-first & Core Web Vitals tuned
- WCAG 2.1 AA accessibility
- Cookie consent & privacy pages
- GA4 + conversion tracking
- Local business schema
- 30 days of free support
- 100% ownership
Business
- Everything in Starter
- Service & location page architecture
- Conversion-focused page design
- Google Ads landing pages & Quality Score structure
- Enhanced Conversions + Meta CAPI
- Call tracking with number insertion
- CRM / booking integration
- Blog & content platform
- SEO foundation across the site
Advanced & E-Commerce
- Everything in Business
- WooCommerce or custom functionality
- Calculators, portals, member areas
- Multi-location or multi-brand structure
- Migration from Wix, Squarespace, GoDaddy or legacy WordPress
- SEO preserved through the move — redirects mapped
- Server-side tagging
- Advanced schema & feed integrations
Design level (clean · custom · premium) and add-ons adjust the final figure. Hosting and care is separate and optional — the Imperium Stack starts at $99/month. Sites that need constant editing run on buckets of hours from $150/hour, good for twelve months. No license fees, no platform fees, no surprises.
FAQ
How long does a website take?
Most projects run 35 days from kickoff to launch. Starter sites go quicker. Larger builds — e-commerce, migrations, multi-location structures — can run five to eight weeks. You get a schedule at kickoff and we hold to it. Part of why we can promise that is that nothing is outsourced, so there's no queue at a vendor we don't control.
Do I actually own the website?
Yes — 100%. Domain, hosting account, code, content, design, and every credential. We don't build on a proprietary platform you have to keep renting. If you ever want to leave, you take everything with you and we help you move it. That's how it should work.
How do I get changes made after launch?
If you're on the management program, you use our editing request portal — it stays open permanently. Pick add, change or remove, describe what you need in plain English, attach a photo if it helps, and send. It goes straight to the developers who built your site. You'll get confirmation when it's live.
If you're not on the program, the first 30 days of support after launch are free, and after that changes run at $150 an hour, bought in buckets of ten or more that stay good for twelve months, with an estimate before we start. You'll also be able to make routine content changes yourself, because we set the site up that way and show you how.
Do you outsource any of the work?
No. Design, development, content and support all happen in-house, here in Florida. That's the reason we can move quickly without things getting lost — there's no handoff between the people who understood what you asked for and the people building it.
What does "ADA compliant" actually mean here?
We build to WCAG 2.1 Level AA — the standard US courts and the Department of Justice's Title II rule reference — and apply WCAG 2.2 criteria where relevant. That means contrast ratios, keyboard operability, visible focus states, semantic structure, real form labels, alt text, skip links, 200% text resize, and reflow at 320px. It's checked with automated tooling and by a person with a keyboard and a screen reader.
Overlay widgets don't do any of this. They don't create legal compliance — the FTC fined the largest vendor $1 million in 2025 for claiming otherwise, and thousands of lawsuits have named sites that had one installed. No agency, including us, can promise you'll never be sued. We can make sure your site is a much harder target than the ones getting hit.
Will it work with my Google Ads?
That's a large part of why we build the way we do. Conversion tracking, Enhanced Conversions, dedicated landing pages, a page structure that supports Quality Score, call tracking with dynamic number insertion, and Consent Mode v2 so your conversions still get counted. If you're running ads with someone else, we'll hand their team clean documentation of everything we wired up.
What happens to my rankings if you rebuild my site?
We map every existing URL, set up 301 redirects, preserve the content that's earning traffic, keep your title and meta structure intact where it's working, and improve the technical foundation underneath it. We've migrated sites off Wix, Squarespace, GoDaddy and old WordPress installs without losing organic traffic. We've done it enough times to have it documented.
Are you actually in Gainesville?
Yes — 3501 SW 2nd Ave, Suite 2100. Design, development, support and everything else happens here in Florida. We work with clients nationwide, but when you call, you're calling Gainesville. In 2026 we were voted Best Marketing Agency in the Our Town Favorites awards — the only year we entered.
Let's build something that makes you money.
Tell us what the business does and what you need the site to produce. We'll come back with what it takes, what it costs, and how long it'll be. No pressure and no ten-day proposal cycle.