Web Design — Case Study
A site refresher that holds visitors for 13 minutes 50 seconds.
47.62%
Homepage Engagement Rate
100%
Engagement on 4 Service Pages
5m 38s
Avg Session — First 28 Days
THE BACKSTORY
A respected practice. A tired website.
Chiropractic Associates of Alachua had built a real reputation in the community: chiropractic care, massage therapy, spinal decompression, and a team patients trust. What they did not have was a website that matched the level of the practice.
alachuachiropractic.com
The original site was long on URL and short on personality. Outdated layout. Slow content. Nothing that reflected the depth of expertise inside the practice. The team came to Imperium with a simple ask: bring the site up to the level of the work.
THE RESULT
Visitors are now averaging 5 minutes 38 seconds across every service page.
THE BUILD
How Imperium Refreshed the Site
We did not just slap a new theme on top. We rebuilt the site from the ground up: a clean, fast, content-rich WordPress build designed to do one job — keep visitors reading until they pick up the phone.
The domain came along for the ride. Long old URL became alachuachiro.com — short, memorable, easy to text to a friend. The new structure gave each service its own deep page, written like a real explanation instead of a marketing blurb.
THE SCOPE
What We Delivered
01
Full Site Rebuild
Custom WordPress build on managed hosting. New design, new structure, new content architecture from scratch.
02
Content Update
The new website needed new images and videos to engage the audience, so we included media that resembled Alachua Chiropractic today.
03
Deep Service Pages
Chiropractic, massage, spinal decompression — each page written like an actual explanation. The reason sessions run 6-13 minutes long.
04
Mobile-First Responsive
Designed phone-first. Most patients find a chiropractor on a phone the moment they wake up sore.
05
Appointment Funnel
Clean Contact and Schedule path. 66.67% engagement rate on the contact page — visitors arrive ready to book.
06
Local SEO Foundation
Rank Math, schema, location-keyword optimized titles and content. Built to rank for Alachua and surrounding cities.
BEFORE & AFTER
See the difference.
BEFORE — alachuachiropractic.com
AFTER — alachuachiro.com
THE REAL NUMBERS
Top content over the first 28 days of launch.
Source: Google Analytics via Site Kit. Real visitors. Real sessions. Real time on page. No averaging across the whole site — these are the actual numbers per page.
Homepage
47.62%
Engagement
54s
Avg Session
Massage Therapy
100%
Engagement
13m 50s
Avg Session
Chiropractic Care & Spinal Adjustments
100%
Engagement
6m 56s
Avg Session
About Our Team
100%
Engagement
53s
Avg Session
Want numbers like these for your business?
Imperium builds custom WordPress sites engineered to hold attention — service pages that read like real explanations, content visitors actually finish, and the SEO foundation to make sure they find you in the first place.