Web Design · Coppertone Creations
A handcrafted website for Heather's Steinhatchee River waterfront resort. Premium photography by Sky Monkey Media, dual-rate pricing logic built into product cards, and a booking funnel engineered to convert on the first visit.
Launch Results
3
Bookings Earned
3
Days Online
$0
Ad Spend
100%
Referral Source
The Story

A Referral From A Client We Already Earned.

Heather, the owner of Coppertone Creations, came to Imperium through HDR Dumpsters. After we built HDR's website and integrated their Icanns CRM scheduling, the trust was earned. When HDR's team met a Steinhatchee RV resort owner who needed a site, the recommendation was already loaded.

Heather had something most RV park owners don't — real waterfront on the Steinhatchee River, a private boat slip with every site, and a property worth showing off. What she didn't have was a website that matched the place. So we built one.

What's Baked In

Advanced Features. Quietly Working.

Not just a pretty homepage. The site has the kind of conversion architecture small RV parks almost never get — usually because their builder doesn't know how to scope it.
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Tiered Pricing Cards

Weekday and weekend rates displayed side-by-side, daily and weekly rates compared, "Boat Slip Included" badge baked into the price tile. Guests see the value before they click.

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Premium Photography Layout

Full-bleed hero imagery, multi-frame galleries, alternating photo-and-copy sections. The property gets the same visual treatment a boutique hotel site would.

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Mobile-First Conversion

Every section, every product card, every CTA tuned for phone-sized booking decisions — because RV travelers are searching from the road.

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Deep-Link Anchor Navigation

"View Available Sites" jumps to a specific spot on the RV Sites page. "Premier Boat Access" anchors directly to the slip section. The visitor lands on exactly what they clicked for.

Accessibility-Ready

Built-in accessibility widget so guests with visual, motor, or cognitive needs can adjust the site to themselves — and Heather stays ahead of ADA risk.

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Direct Booking Paths

Phone, email, "Book Your Stay," and "Contact Us" CTAs placed at every decision point — no funnel friction, no dependency on a third-party booking platform.

How This Project Came In

A referral from HDR Dumpsters — a client who already saw what we can do.

When we built HDR's website and embedded their Icanns CRM scheduling, the team trusted the work enough to send another business owner our way. Heather didn't shop around. She didn't ask for a portfolio. The recommendation was enough.

This is what referrals look like when the first project actually performs. Every Imperium client we earn is a potential introduction to the next one.

Want A Site That Converts Without Ads?

A High-Converting Website Pays For Itself.

$500 per campaign per month, any channel. Two-campaign minimum. We design sites that book reservations, generate quotes, and close deals — before any ad money ever runs.