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Multi-Channel — Case Study

Eagle AC Heating and Cooling

Google Ads that earned the right to build the whole brand. Now expanding to a new website and connected TV.

Visit the Live Site

A NOTE ON WHAT YOU WILL NOT FIND ON THIS PAGE

We do not publish the keywords, budgets, or bid strategies that make Imperium clients win.

If we put it on this page, every competitor in our client’s market sees it. The numbers and high-level structure on this case study are real and verified — the playbook stays in our hands and theirs.

Phase 3 · The Website

Then The Natural Step. A Brand-New Website.

First we ran the Google Ads. Then we produced a connected-TV commercial. By the time Eagle AC was running on streaming inventory their phones were ringing for the right work — but the website was still the weak link. So we replaced it. New site, new conversion paths, new digital home for the brand we've been growing alongside theirs.
Before · After

eagleacfl.com — Rebuilt.

The old site did the job. The new one does it better — faster, clearer, conversion-tuned for the campaigns already feeding it traffic.
The Old Site Before
Eagle AC Before website
Top of home page shown
What was live when we first started running their ads.
The New Build After
Eagle AC After website
Top of home page shown
The site we just shipped — Imperium build, ready to receive every lead we send.
Built To Perform Everywhere

Not Just Pretty. Engineered.

The new site doesn't just look good in a browser — it scores like a top-tier site on the performance metrics Google actually uses, and it presents itself professionally the moment Eagle AC's link gets sent anywhere.
GTmetrix Performance Grade A
Eagle AC GTmetrix performance report — Grade A
Real GTmetrix audit on eagleacfl.com — 91% Performance, 98% Structure, 510ms LCP, 215ms TBT, 0.09 CLS. The numbers behind a site that loads before guests have a chance to bounce.
Custom Share Metadata Looks Pro Everywhere
Eagle AC link preview when shared via text or social media
Drop eagleacfl.com into a text, an iMessage, a Facebook post — the link unfurls as a full-bleed preview with the brand image, headline, and tagline. Every share doubles as an ad.
What Most Agencies Skip

The Thank You Page Most Agencies Forget.

Other agencies celebrate every form fill. We care about what happens after. The thank you page is two things at once: a conversion-tracking checkpoint for ad platforms, and an opportunity to turn a lead into a sale. We treat it like prime real estate — most marketing agencies leave it as the default WordPress page.
Step 01 · The Thank You Page Save Our Number
Eagle AC thank you page with Save Our Number feature
Lead just submitted the form. Instead of dumping them on a generic confirmation, the thank you page invites them to tap one button and save Eagle AC to their phone — before the first call even happens.
Step 02 · The Tap Result Saved As A Contact
Eagle AC contact saved to phone
One tap. Eagle AC is now a named contact in the phone. When the technician calls, the screen reads "Eagle AC" — not an unknown 352 number. Caller recognition goes up. Bounced-call rate goes down. The lead is warmer before anyone says hello.
Lead-to-sale conversion is the metric most agencies don't talk about because they don't optimize for it. We do. A saved contact is a customer who's already half-sold on the first call — and a business that looks like it has its act together before the technician shows up.
Eagle AC technician installing mini-split HVAC unit
The Brand Behind The Marketing

Real Technicians. Real Trucks. Real Same-Day Work.

Every Google Ad, every CTV commercial, every page on the new website only works because the business behind it actually shows up. Andy and Alex Schwartz built Eagle AC on the work itself — family-owned, no overtime fees, same-day service across twelve North Florida cities.

Imperium markets companies we'd recommend to our own family. Eagle AC is one of them.

1+ Year

Month-to-Month Retention

242+

Lifetime Conversions

Year-Round

Seasonal Partnership

+2

Channels Currently Expanding

THE BACKSTORY

A Florida HVAC operator who needed paid search that respected their season.

HVAC is a seasonal business. The phone rings off the hook in July when the AC dies, and again in January when the heat won’t kick on. The shoulder months — spring, fall — are quieter. Eagle AC needed a Google Ads partner who understood that the smart play is not to spend the same every month, but to lean into the seasons that matter and pull back when it is just maintenance season.

Imperium took over the Google Ads program and built it for the way HVAC actually works. Separate campaigns for AC and heat. Budgets that flex with the calendar. The same expert hand at every season — no quarterly account-manager rotation, no agency churn.

THE TRUST CURVE

They liked our Google Ads so much they took our advice
to step up the website and add a CTV ad.

Most agencies start with a contract that locks in three services on day one. Imperium starts with one. We earn the right to the next one by making the first one work. Eagle AC is the textbook example.

CURRENTLY EXPANDING

Two new Imperium projects in motion right now for Eagle AC.

01

New WordPress Site

Eagle AC is migrating off Squarespace to a custom WordPress site Imperium is building right now. Better SEO foundation. Better load speed. A real digital home that does not look like every other Squarespace HVAC site in the state.

02

Connected TV Commercial

A CTV ad in production with Imperium — the kind of brand-building broadcast that used to be reserved for the largest HVAC operators in the market. Eagle AC will run alongside the local network channels their customers already watch.

Two new channels added because the first one earned them. 

Not because a contract said so.

THE BUILD

What Imperium Has Delivered (and is Delivering).

01

Seasonal Campaign Architecture

Separate campaigns for AC, heat, and maintenance services so each season gets its own budget, creative, and bid strategy — not a generic always-on blob.

02

Phone-Call Conversion Tracking

Real call tracking on the ads themselves. Every dollar gets measured against a real lead, not a vanity click.

03

Geographic Targeting

Service area defined by where the trucks actually drive — no wasted impressions outside the route.

04

Flexible Monthly Budget

Budget that scales up in peak season and down in shoulder months. The client controls the spend; Imperium adjusts the strategy to fit.

05

WordPress Migration (in motion)

Currently rebuilding the website off Squarespace onto a custom WordPress build. SEO foundation + the visual upgrade their brand deserves.

06

CTV Brand Campaign (in motion)

Connected TV ad in production. Premium streaming inventory across the channels Eagle AC’s customers actually watch.

Three Services · One Agency · Same Roster

We Continue To Grow With Eagle AC.

Google Ads earned the trust. The CTV commercial proved we could scale the brand. The new website closes the loop — now every channel sends traffic to a property we built, on a stack we understand, ready to be tracked end-to-end.

This is what compound growth looks like with one agency holding the whole picture.

Want a partner who earns the next channel
instead of demanding it on day one?

Imperium starts with one channel done right. We earn the next one by making the first one work. Month-to-month, no hostage contracts, no quarterly account-manager rotations.

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