Web Design — Case Study

Table of Contents

Thompson's Landscape Solutions

30 years of business. A refreshed site that nearly tripled traffic in 28 days.

+194.6%

Visitor Growth (28 Days)

1,334

Total Pageviews

1m 51s

Avg Session — Top 4 Pages

THE BACKSTORY

Thirty years strong. A website that fell behind.

Thompson’s Landscape Solutions has been laying premium sod and building landscapes across North Florida since 1995. Family owned. Three states served. Customer rated. Same-day delivery. The kind of operation built on word-of-mouth and a phone that never stops ringing.

The site, though, was a different story.

The original site was dated. It did not match the polish of the actual work, and it certainly was not pulling its weight on Google. Thompson’s came to Imperium for the same thing every great trade business eventually needs: a website that earns the same trust the work earns in person.

THE RESULT

+194.6% visitor growth in the first 28 days. Same business. New site.

THE BUILD

How Imperium Refreshed the Site

A custom WordPress build designed around how people actually shop for sod. Big, real-life photography. Clean nav. A dedicated page for every variety, every install scenario, and every supporting product Thompson’s sells.

Underneath the visuals, real local SEO scaffolding so the site shows up when somebody types “sod gainesville fl” on their phone with a yard full of dead grass. Within 28 days the site was ranking on the first page for its core service queries and pulling 56.8% of its traffic from organic search.

THE SCOPE

What We Delivered

01

Custom WordPress Build

Hand-built site on managed hosting. Mobile-first. Designed around real photos of real installs.

02

Sod Variety Catalog

Dedicated pages for every sod type Thompson’s sells. The Sod Varieties page averages 2 minutes 4 seconds per visit.

03

Installation & Delivery Page

Detailed walkthrough of the install process and same-day delivery program. 80.77% engagement rate. Visitors finish reading and book.

04

Local SEO Foundation

Rank Math, schema, location-keyword optimized. Now ranking page-one for sod gainesville fl, gainesville sod, and the brand-name queries.

05

Estimate Calculator

Custom on-site tool that turns measurements into a quote in seconds. 61.9% engagement.

06

Lead-Ready Contact Funnel

Clean call-and-quote path. The Contact page averages 2 minutes 5 seconds — visitors arrive ready to talk.

THE MOAT

A custom estimate calculator no one else in the market has.

Generic cost calculators come from plugin marketplaces. The Thompson’s calculator is something else. We sat with the team and walked through how they actually price a job — square footage, sod variety, install scope, delivery zone — and built a tool that returns a real number based on real inputs.

It does three things at once.

SEO. The calculator is its own indexable, keyword-rich page that ranks for transactional searches the contact form never could.

Engagement. Visitors spend an average of 1 minute 12 seconds on it with a 61.9% engagement rate — not skimming, actually using it.

Lead Quality. By the time someone clicks “Get a Free Quote,” they already know roughly what they’re spending. The team picks up calls from people who are ready to move, not browse.

No competitor in the area has anything close to it.

BEFORE & AFTER

See the difference.

BEFORE

AFTER — gainesvillesod.com

THE REAL NUMBERS

Page-one rankings for the searches that matter.

These are the searches Thompson’s now shows up for, in front of real Florida customers actively shopping for sod.

“sod gainesville fl”

“thompsons sod”

“thompson sod gainesville florida”

“gainesville sod”

“buy sod near me”

“pallet of grass near me”

“sod and irrigation companies near me”

“sod companies near me”

“sod delivery”

Want results like these for your business?

Imperium builds custom WordPress sites engineered to win Google and hold attention. Real photography, real local SEO, real numbers in 28 days.