Web Design — Case Study
A local Medicare brokerage that now wins local Medicare searches.
10+
Local Medicare Searches Ranking
88.89%
Contact Page Engagement
1m 29s
Avg Homepage Session
THE BACKSTORY
Real local advisors in a market dominated by 1-800 numbers.
The Medicare market is a hard place for a local brokerage to compete. National chains spend millions on TV ads. The number every senior knows by heart starts with 1-800. The default for someone turning 65 is to call the number on the commercial they just saw — not to look for a real advisor in their own town.
Medicare Headquarters needed a website that could change the default.
Local advisors. Real faces. A real St. Augustine office. Plans built for individual needs, not generic enrollment funnels. Imperium built a site that makes that local difference impossible to miss the second a senior lands on it.
THE WIN
When a St. Augustine senior types “medicare consultant near me,”
this is the result that shows up.
THE BUILD
How Imperium Built the Site
A custom WordPress build engineered around the senior who is shopping for Medicare for the first time. Big, easy-to-read typography. Clear “What is Medicare 101” education content. Simple plan-comparison layout. A contact path that does not feel like an ambush.
Underneath the design, real local SEO scaffolding so the site shows up when seniors search for help in St. Augustine specifically — not when somebody on the other side of the country googles “medicare advantage plans.”
THE SCOPE
What We Delivered
01
Custom WordPress Build
Designed senior-first: bigger type, slower pace, clearer hierarchy. Built for a 65+ visitor who wants information, not pressure.
02
Medicare 101 Education Hub
A dedicated section that explains Medicare in plain English — positions the practice as the trusted local guide before the sales conversation even starts.
03
Plan Comparison Pages
Real coverage details for the plans the team actually sells. 87.5% engagement — visitors arrive ready to compare and ready to call.
04
Local SEO Foundation
Rank Math, schema, location-keyword optimization. Now appearing for ten-plus local Medicare searches in St. Augustine.
05
Video Library
Dedicated Videos page so the team can answer the most common Medicare questions face-to-face, on-demand. Builds trust the 1-800 chains cannot.
06
Lead-Ready Contact Funnel
Clean call-and-book path. The Contact page hits 88.89% engagement — visitors arrive with intent.
FOUND ON GOOGLE
The searches that put a local advisor on the screen
instead of a 1-800 commercial.
These are the searches Medicare Headquarters now shows up for, in front of real St. Augustine seniors actively shopping for help.
“medicare office near me”
“medicare broker near me”
“medicare consultant near me”
“medicare office”
“best medicare insurance agency 32073”
“affordable senior health care provider st augustine”
“1-800-medicare phone number near me”
“best time to call medicare”
“call medicare”
Want a website that brings local seniors to your door?
Imperium builds custom WordPress sites for local advisors, brokers, and service providers competing against national chains — engineered to win the searches that matter and pre-qualify leads before the phone rings.