CTV used to be a Fortune 500 game. Not anymore.
True Force Roofing is a regional Florida roofer. The kind of business that quietly runs the local market on referrals, knocks, and Google. Big brand recognition was never the play — until it was.
When homeowners stream a Sunday game on ESPN, an HBO Max series after dinner, or Hulu while folding laundry, they're not seeing the same ads they used to see on cable. The inventory has been opened up. National DTC brands buy it. Major retailers buy it. Almost no roofers do.
Imperium & Ryan Kieth produced a 30-second spot, ran it through a connected-TV partner, and placed it across premium streaming networks for True Force Roofing — exclusively in the Florida service area they actually serve. Four campaigns in ten months. Hyper-local geo-targeting paired with roofing-intent behavioral signals. The kind of media plan that used to require a six-figure agency and a national budget.
All four campaigns have completed their flights and are now paused. The placements ran. The reach happened. The inventory was the same screens national brands pay for — purchased at a budget a regional roofer could justify.
Premium Streaming Networks.
The Same Screens National Brands Buy.
Hyper-Local. ZIP-Code Specific. By Design.
Targeted To People Already Thinking About Their Roof.
Stills From The Commercial.
The Campaign Phases.
First Prospecting Flight
The opening campaign — the first time True Force showed up on streaming TV in their service area. Pure prospecting: introduce the brand to homeowners who had never heard the name.
Retargeting Layer Added
With brand awareness building, a second campaign began retargeting households that had already engaged. The same audiences saw the spot again — closer to the moment they actually needed a roofer.
Second Retargeting Push
A second retargeting flight launched in parallel using a new creative angle to keep the spot fresh for repeat viewers.
New Year Prospecting Wave
A fresh prospecting campaign opened the new year — new audiences, same hyper-local targeting. Roofing demand spikes after Florida storm season; the campaign was timed to it.
The CTV partner, exact spend, and proprietary placement strategy stay private.
CTV media buying is a competitive edge. Naming the demand-side platform, sharing per-network pricing, or publishing the exact targeting recipe gives competitors a free playbook. We don't do that for any client.
What you see here — premium streaming inventory, ZIP-code-tight geo, and behavior-based audiences — is real and verifiable. The exact knobs we turn behind the scenes are why True Force hires us instead of running this themselves.