A NOTE ON WHAT YOU WILL NOT FIND ON THIS PAGE
We do not publish the keywords, budgets, or bid strategies that make Imperium clients win.
If we put it on this page, every competitor in our client’s market sees it. The numbers and high-level structure on this case study are real and verified — the playbook stays in our hands and theirs.
18+
Months on Month-to-Month
50+
Qualified Leads / Month Avg
22%
April Conversion Rate
Same
Approximate Monthly Budget
THE BACKSTORY
A phone that should have been ringing. And a contract that wouldn’t let it.
Water Right Well Drilling came to Imperium from a story we hear almost every week. Locked into a year-long contract with a marketing company that owned their website and held it hostage. The phone was not ringing. The site was somebody else’s asset. The check kept clearing every month.
When the contract finally ended, they came to us. We rebuilt the website — theirs to own — and launched the Google Ads program from scratch. That was 18 months ago. They have voluntarily renewed every single month since.
THE WAY MOST OF OUR BEST CLIENTS COME TO US
They were trapped in a year-long contract with someone who owned their website.
Imperium does not lock anyone into a year. Our work is month-to-month. Our clients own their own websites. If we earn next month, we earn it next month — not because a contract says so. Most of the small business owners who become our best clients found us after escaping a setup like Water Right’s. They respect how we do business because Imperium is not predatory.
THE BUILD
What Imperium Delivered (without revealing the playbook).
The list below is the structural scope — what we built, not how we built it. The strategy that makes each piece work is what our clients pay for, and what we keep off the public web.
01
Website They Actually Own
Built and handed to Water Right under their own hosting and domain control. No hostage situation. No platform lock-in. Their asset, period.
02
Google Ads Account From Scratch
Account structure, conversion tracking, ad creative, geographic targeting — all built around how homeowners actually shop for well drilling and water treatment.
03
Phone-Call Conversion Tracking
Real call tracking on the ads themselves so every dollar gets measured against a real lead, not a vanity click.
04
Multi-Service Campaign Structure
Separate campaigns for well drilling, water treatment, and pump service so each service line gets its own budget, its own creative, and its own performance data.
05
Ongoing Optimization
Search-term review, bid adjustments, creative testing — weekly. Conversion rate has climbed every month for the trailing quarter (9% → 14% → 22%).
06
Same Approximate Budget
Spend has stayed roughly the same since launch — the leads keep coming because the account gets sharper, not because we are throwing more money at it.
MONTH OVER MONTH
Same budget. Sharper account. Climbing conversion rate.
Real Water Right numbers, three months running. The conversion rate keeps climbing as Imperium tightens the account every week.
FEBRUARY 2026
9.3%
Conversion Rate
MARCH 2026
13.8%
Conversion Rate
APRIL 2026
21.7%
Conversion Rate
Same budget. Conversion rate up from 9.3% to 21.7% in three months. The campaign gets more efficient because Imperium does not stop working.
Set-and-forget agencies plateau. We do not. That is why Water Right keeps renewing.
Are you stuck in a contract you wish would end?
Imperium builds Google Ads campaigns and websites for businesses that want to own their assets, get real leads, and earn the relationship every month. No year-long contracts. No hostage hosting. Just work that compounds.