Web Design — Case Study
A new digital storefront for North Florida’s landscape supply experts.
+481.7%
Search Visibility (28 Days)
100%
Engagement on 4 of 5 Top Pages
3m 38s
Avg Session — Coverage Estimator
THE BACKSTORY
A second site for a second business.
The Thompson’s family already had Florida’s premium sod brand running on its own domain. But the landscape-supply side — mulch, rock, pine straw, drainage, full installs — deserved its own digital storefront with its own voice, its own customer journey, and its own SEO foundation.
Two businesses. Two domains. Built right.
Imperium built tlsflorida.com from a clean slate to serve the supply and installation customer specifically — bigger budget, bigger jobs, longer decision window. Different audience, different pages, different proof points.
THE EARLY RESULT
+481.7% search visibility growth in the first 28 days. From a brand-new domain.
THE BUILD
How Imperium Built the Storefront
A custom WordPress build engineered for the way landscape-supply customers actually shop: by material, by job size, by delivery zone. Big imagery. Clear pricing logic. A coverage calculator that does real math instead of generic estimates.
The site indexes fast, ranks for the queries that matter, and pre-qualifies leads before the phone rings — so when the team picks up, the customer already knows what they need and roughly what they’ll spend.
THE SCOPE
What We Delivered
01
Custom WordPress Build
New domain, new design, new content architecture from scratch — built for the supply customer, not retrofitted from the sod brand.
02
Materials Catalog
Mulch, rock, pine straw, sod, soil — each with its own deep page covering pricing, coverage, and delivery zones.
03
Drainage Solutions Page
Dedicated landing page for drainage installs — already pulling impressions for “landscape drainage gainesville fl”.
04
Local SEO Foundation
Rank Math, schema, location-keyword optimization. Search visibility climbed 481.7% over the first 28 days.
05
Coverage Estimator
The custom calculator. 100% engagement rate. 3 minutes 38 seconds average session. See the moat section below.
06
Lead-Ready Contact Funnel
Clean call-and-quote path. The Contact page hits 100% engagement — visitors arrive with intent.
THE MOAT
A custom Coverage Estimator no other landscape supplier in North Florida has.
Generic volume calculators come from plugin marketplaces. The TLS Florida Coverage Estimator is something else. We sat with the team and walked through how they actually price — square footage, depth, material type, delivery zone — and built a tool that returns a real number based on real inputs.
It does three things at once.
SEO. The estimator is its own indexable, keyword-rich page that ranks for transactional searches the contact form never could.
Engagement. Visitors spend an average of 3 minutes 38 seconds on it with a 100% engagement rate — not skimming, actually using it.
Lead Quality. By the time someone clicks “Get a Free Quote,” they already know roughly what they’re spending. The team picks up calls from people who are ready to move, not browse.
No other landscape supplier in the area has
anything close to it.
TRUSTED WITH BOTH BUSINESSES
The same family also trusts Imperium with their premium sod brand.
Imperium also built and runs gainesvillesod.com, the Thompson’s family’s premium sod brand. Same craft. Different audience. Both up and to the right.
Want a digital storefront that works this hard?
Imperium builds custom WordPress sites engineered to win Google, hold attention, and pre-qualify leads before the phone rings.